770 KKOB

KKOB (770 kHz) is a commercial radio station, licensed to Albuquerque, New Mexico, and owned by Cumulus Media. Its news/talk format is branded "96.3 Newsradio KKOB", reflecting a simulcast with co-owned KKOB-FM.

The station's studios and offices are located in Downtown Albuquerque. KKOB is the oldest station in New Mexico and is the state's primary entry point for the Emergency Alert System. KKOB's transmitter site is off Second Street NW in North Valley. It is a Class B facility, operating around the clock with 50,000 watts, the maximum allowed in the United States by the Federal Communications Commission (FCC). During the daytime, it uses a non-directional signal that reaches most of New Mexico's populated areas, as well as parts of Colorado and Arizona. At night, it uses a directional antenna, primarily to limit its signal to the east in the direction of WABC in New York City, the primary class A station on 770 AM. Even with this restriction, it can be heard across most of the western half of North America with a good radio. To compensate for KKOB's weaker nighttime signal in Santa Fe, since 1986, it has been simulcast on 770 kHz by a 230-watt experimental synchronous transmitter located in that city.