BOOM

Boom Radio (also Boom Radio UK) is an independent, commercial, national radio station in the United Kingdom. Owned by Boom Radio Ltd, the station is aimed at baby boomers, the generation of people born between 1946 and 1964.

Launched on 14 February 2021, Boom Radio broadcasts nationally on the Sound Digital DAB multiplex and is also available online. The station was developed and launched by Phil Riley and David Lloyd, two commercial radio executives who felt older listeners were being overlooked by stations such as BBC Radio 2 in favour of a younger audience. Boom's content features a mixture of music, conversation and radio personality, with presenters including many who have previously made their name in national and commercial radio, such as Graham Dene, David Hamilton and Diana Luke. The programming for Boom Radio is recorded and presented remotely by its presenters from their own homes, rather than being done in a traditional in-house studio setting. Boom's launch against the backdrop of the COVID-19 pandemic influenced its decision to operate without a central studio.